An announcement is being prepared to remind you of all the things you think about life before the pandemic, such as going to church, hugs, family gatherings, and hanging out with friends, and contains the information about vaccines that you can bring back through vaccines.
The Ad Council prepares this advertising campaign by donating more than $ 500 million in media and talent. They released it on Thursday and they will change the program and the landscape for people who will be eligible for the campaign and the vaccine and they changed the questions. As published in an article of US Today
Ad Council President and CEO Lisa Sherman said we are grappling and grappling with the biggest issues of our time. We understand that people will learn about the vaccine program soon and may not oppose it, otherwise, they may not take it. We will be better this year than last year.
According to Sherman, these ads for the 40 percent of Americans who have not yet decided to get vaccinated, the council focuses on polls and groups to find out what kinds of questions people have in their heads and what their concerns are.
Getvaccineanswers.org is the website that gets the message that asking questions is good. It is good to be careful when you have to get new things, but you should not worry because the answers are available.
These advertisements will appear on radio tv and online and on other information channels. These ads will have featured images of families and children holding hands and celebrating birthdays, people walking into churches together, or friends enjoying parties like pizza parties sitting side by side – a reminder of how much their lives have changed this year.
Sherman said that These ads contain tagline it’s up to you, not to get vaccine, but be informed
These announcements will have an attractive and positive tone, they will not force but will invite people to go through the vaccination process by gaining the trust of people and encouraging them by providing them with complete information about the government vaccination program.
People are asking questions like why to get the vaccine if we still have to wear masks?
The Advertising Board is a non-profit association that creates and publishes public service messages and announcements. The Ad Council works under the direction of the Centers for Disease Control and Prevention and the provider of the Department of Health and Human Services.
These announcements will be general, but will focus primarily on communities that are hesitant to get vaccinated; these ads will be widely broadcast on television. These announcements will be directed to the black communities and Hispanic communities in which the doubts about vaccination are mainly. These ad campaigns will be culturally relevant and credible. The overall message will be the same, but it can be presented in different ways.
Cfharyse Nunez said that these announcements for the Hispanic population have a more emotional angle, and all the ideas will lead to more vaccinations. She also added that there are many families and houses that we cannot physically visit to get our message across, but these ads will help spread the message easily to people and can convince them to get vaccinated.
She said for blacks we will add pictures of family reunions, resonating graduations, and going to church next to the family. But as everyone knows, ads cannot be completely targeted. It is important to be careful when making these announcements and they must be effective, Sherman said.
The Ad Council is discussing and collaborating with the Black Coalition against the coronavirus, NAACP, Color of Change, Nation Medical Association, UnidosUS, National Urban League, United States Hispanic Chamber of Commerce, and many other partners.
A committee was also formed by the name of the National Steering Committee of Faith to educate people with the influential leaders of the black and Hispanic communities over twenty influential people.
Bishop T.D. Jakes from Potter’s House said that he is pleased to be a member of the Ad Council and to help the community and that he is very optimistic about what God is doing through the people and they are doing it through this campaign. Potter’s House is a large, non-nominal church in Dallas, Texas.
They also create online elements to promote vaccines, such as vaccine support emoji on various social platforms such as Twitter, the creator’s TikTok campaign, and personalized content on Facebook and other social platforms.